iMessage for ecommerce

iMessage marketing for Shopify stores

Cart reminders, order updates, upsell, review requests and campaigns, in the Messages app on iPhone, iPad and Mac. Kanal runs the automations you know from WhatsApp on iMessage, and your store sends the first message. Book a demo to see it in action.

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Cart recoveryOrder confirmationShipping updatesPost-purchase upsellReview collectionBack in stock
Win-backCampaigns to your segmentsAI agentVIP offersProduct linksReplies from your team
Automations

Your store writes first when

  • A checkout is abandoned
  • An order ships
  • A product is back in stock
  • A customer has not ordered in a while

What the conversation adds

  • Messages sent first by your store, from your Shopify data
  • Product cards with a button to finish the order
  • Replies answered by the AI agent, your team when needed
In the Messages app
Illustrative example: the brand, products and prices are made up.

The automations of WhatsApp, in Messages

Kanal runs the same automations on iMessage as on WhatsApp, from your Shopify data. Your store sends the first message, and the conversation goes on in Messages.

iMessage · 01

Cart recovery

A reminder with the product and a button to finish the order, sent after an abandoned checkout. Questions get answered in the same conversation.

Triggered by an abandoned checkout

Your linen shirt is still in your cart, Sarah.

Sand linen shirtSize M
Finish my order

Is delivery fast?

iMessage · 02

Order notifications

Order confirmation, shipping and delivery updates, sent automatically from Shopify with a link to follow the parcel.

Triggered by a shipped order

Your order 4821 has shipped, Sarah. Delivery expected Friday.

iMessage · 03

Post-purchase upsell

After the order, the product that goes with what the customer just bought, with a button to add it.

Triggered by a new order

Thanks for your order, Sarah. This tote goes well with your shirt:

Canvas toteHeavy cotton
Add to my order

iMessage · 04

Review collection

After delivery, a review request with quick replies, so an unhappy customer reaches your team before posting.

Triggered by a delivered order

How do you like your linen shirt, Sarah?

Leave a reviewI have a problem

iMessage · 05

Back in stock

Customers who asked for a product hear from you when it is available again, with a button to order it.

Triggered by a restock

Good news: the olive linen trousers are back in size 38.

Olive linen trousersSize 38
Order now

iMessage · 06

Win-back

A personal message for customers who have not ordered in a while, based on what they bought before.

Triggered by a customer who has not ordered in a while

Hi Sarah, the linen collection is back, with new colors for your shirt.

iMessage · 07

Campaigns

A drop, a sale or a restock sent to the right segment of your Shopify customers, with images and buttons.

Campaign to the VIP customers segment

Private sale for our VIP customers: the summer bags, starting today.

See the selection

iMessage · 08

AI agent

Customer replies get an answer day or night: sizes, delivery, returns. Your team steps in whenever it matters.

Reply answered by the AI agent

Can I exchange it if it does not fit?

Of course, Sarah. Here is how exchanges work:

A cart reminder, sent first by your store

A customer leaves a product at checkout. Kanal sends the reminder in Messages with the product and a button to finish the order, without waiting for the customer to write. The AI agent answers the reply.

Trigger
An abandoned checkout
Writes first
Your store, with Kanal
Feature
Product card and button

Order updates, without a single question

Order confirmed, shipped, delivered: each step goes out from Shopify in Messages, with a link to follow the parcel and quick replies for the rest.

Trigger
An order shipped in Shopify
Writes first
Your store, with Kanal
Feature
Rich link and quick replies

An upsell after the order, in the same conversation

Right after the order, Kanal suggests the product that goes with it, with a button to add it. The customer answers in Messages, and the AI agent takes it from there.

Trigger
A new order
Writes first
Your store, with Kanal
Feature
Product card and button

Questions answered by the AI agent

A customer replies to one of your messages with a question about a size. The AI agent answers from your catalog with the size in stock, and your team steps in whenever it matters.

Entry point
A reply to one of your messages
Answered by
The AI agent, your team when needed
Feature
Answers from your catalog

Your store writes first. Your customer answers in Messages.

With Kanal, your store can send the first message, for example an abandoned cart reminder, without waiting for the customer to start the conversation. The rest of the conversation happens in Messages, where your team answers.

Who you reach on iMessage

The conversation opens in the Messages app of Apple devices, with nothing to install. Customers on other phones hear from you on WhatsApp or by SMS, with Kanal.

01

On iPhone, iPad and Mac

Your message opens in Messages, next to the customer’s other conversations. There is no app to download and no account to create.

02

Your other customers on WhatsApp and SMS

A customer on Android hears from you on WhatsApp or by SMS. Kanal runs iMessage, WhatsApp and SMS from the same Shopify data.

03

Replies handled in Kanal

When a customer answers, the AI agent replies day or night, and your team takes over the conversation whenever it matters.

iMessage, SMS or WhatsApp: what each one does

The three channels reach your customers’ phones. They do not follow the same rules and they do not reach the same people.

iMessage, SMS or WhatsApp: what each one does
CriterioniMessageSMSWhatsApp
Where the customer reads itiMessageIn the Messages app on iPhone, iPad and MacSMSIn the phone’s messaging appWhatsAppIn the WhatsApp app
Who writes firstiMessageYour store with Kanal, or the customerSMSThe store, to customers who gave their consentWhatsAppThe customer, or the store with an approved template and the customer’s opt-in
Who can receive itiMessageCustomers on Apple devicesSMSAny mobile numberWhatsAppCustomers who use WhatsApp
Marketing messagesiMessageWith Kanal, your store can write first, a cart reminder for exampleSMSWith the customer’s consentWhatsAppTo customers who opted in, through approved templates
With KanaliMessageAvailableSMSAvailableWhatsAppAvailable

Kanal runs iMessage, WhatsApp and SMS for Shopify stores from the same data: iMessage reaches your customers on Apple devices, WhatsApp the customers who use it, SMS any mobile number.

Sources: WhatsApp Business Messaging Policy

Read also: WhatsApp for Shopify, SMS marketing software, SMS vs MMS vs RCS vs WhatsApp

How to get started with iMessage on Kanal

Three steps: install Kanal, connect your store, turn on iMessage.

Install with Shopify
Step 1

Install Kanal on Shopify

Kanal installs from the Shopify App Store. The demo is there if you want a tour of the channels first.

Step 2

Connect your store

Kanal syncs your customers, orders and carts. Consent is attached to each contact’s profile.

Step 3

Turn on iMessage

Cart reminders, order updates, upsell, review requests, back in stock and win-back: the automations you run on WhatsApp switch on for iMessage too. The AI agent answers the replies.

Questions about iMessage for business

Can a Shopify store send iMessages with Kanal?

Yes. Your Shopify store sends iMessages to your customers on iPhone, iPad and Mac, with the same automations as on WhatsApp. iMessage runs in Kanal alongside WhatsApp, SMS and RCS.

Which automations run on iMessage?

The same as on WhatsApp: abandoned cart reminders, order confirmations and shipping updates, post-purchase upsell, review requests, back in stock alerts, win-back, campaigns to your Shopify segments, and the AI agent that answers replies.

Can my store send the first message?

Yes. With Kanal, your brand can send the first message on iMessage, for example an abandoned cart reminder, without waiting for the customer to start the conversation. The customer answers in Messages, and the AI agent or your team replies.

How does iMessage work with WhatsApp and SMS?

The three channels run side by side in Kanal, from the same Shopify data. iMessage reaches your customers on Apple devices, WhatsApp the customers who use it on Android and iPhone, and SMS any mobile number.

Does it work on Android?

No. iMessage is Apple’s messaging service: it works on iPhone, iPad and Mac. With Kanal, your customers on Android hear from you on WhatsApp or by SMS.

Which Kanal plan includes iMessage?

iMessage is included from the Scale plan, like SMS and RCS. The details of each plan are on the pricing page.